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Think about it... your
customer has placed an
order, received an
immediate confirmation
of the sale, has been
sent their tracking
number via email,
received a courtesy
follow up email asking
if everything is to
their satisfaction,
and has had any
questions and concerns
taken care of.
You tell me...is your
customer now receptive
and also overjoyed
with their shopping
experience? You bet
your Benny's they are!
So now's the perfect
time to follow up and
ask for their
feedback.
NOTE: If
you're selling a
digitally delivered
product like an ebook
or software product, I
suggest you allow
approximately 7-10
days to give your
customer ample
opportunity to become
familiar with your
product.
Furthermore, if you've
over-delivered
on a service they
purchased from you, be
sure to wait until
you've fulfilled your
end of the agreement
to your customer's
complete satisfaction...
... And always
surpass their
expectations whenever
possible.
So... How
exactly do we now
follow up with our
customer and ask them
for their feedback...
Simple... with
another ingenious
email!
But you have to be
very careful because
there's a right way
and a wrong way to
craft this clever
little sales tool... and this is very
important....
First, you'll want to
start your email with
a big THANK YOU. After
all, you appreciate
their business and you
want to let your
customer know this.
Second, you'll
simply want to ask
your customer for
their feedback about
their shopping
experience. Let
them know how
important it is to you
that their
expectations were
exceeded.
But here's the key...
You always want to be
sure to include a
detailed survey
directly in your
email.
THIS IS EXTREMELY
IMPORTANT!
Even if you already
have a feedback form
setup on your website
(and if you don't - -
shame on you ;-),
in this particular
case, you'll always want to request a
simple return email
which will include
the answers to your
survey questions (that
you've strategically
placed directly in your
email).
I've done countless
marketing tests on this, and
overwhelmingly, having
your feedback survey
directly within your email
produces the best
results... every time - - by a
staggering margin.
But
there's still one
additional, necessary task you'll
need to accomplish before
actually creating the
feedback survey for
your email.
This task is
extremely critical to
the success or failure
of your feedback form
and your customer's
response.
What's the task?
Well... you'll have to
watch for tomorrows
email to learn the
true secret ;-)
So don't even think about missing out on tomorrow's email....
It can make the difference between your inbox being filled with
dozens of satisfied "electrified" customer testimonials... or no feedback at all...
Talk with ya tomorrow... Mike Gates
To contact me Click Here
P.S. Have some questions? I'd be more than eager
to help! Contact me by Clicking Here and
using my helpdesk. I'll get back to you promptly...
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